Local SEO Success Stories and Case Studies

Real Examples

Example 1: Local Service Company

• Google Business Page Work:
  
  • Fixed the business page with accurate name, address, phone information, work types, and hours.
  • Added high-quality pictures and a clear business description.
• Business Listing Work:
  
  • Ensured consistency in name, address, and phone (NAP) across Yelp, Angi, and BBB.
• Local Search Terms:
  
  • Used keywords like "emergency plumber in [city]" and "water heater fix nearby" via affordable tools like SEO Stuff's Keyword Explorer.
• Getting Reviews:
  
  • Set up an email system to request reviews after each job.

• 45% more calls from the Google Business page.
• 25% more website visits through local search.

Example 2: Store with Many Locations

• Place Pages:
  
  • Created dedicated pages for each store with unique descriptions, maps, and customer reviews.
• Special Code:
  
  • Implemented local business schema markup for better search visibility.
• Local Links:
  
  • Partnered with local writers and media to promote store events.
• Social Media:
  
  • Promoted events on Facebook and Instagram using local hashtags.

• 30% increase in store visits during events.
• 20% growth in local online sales.

Checking Numbers

Main Metrics to Watch:

1. Google Business Page Performance:
   
   • Increased page views, direction requests, and phone calls.
2. Search Rankings:
   
   • Improved rankings for local search terms, especially in the top three positions.
3. Website Visits:
   
   • More traffic from local search queries.
4. Sales Data:
   
   • Higher volume of calls, bookings, and sales through local search.
5. Reviews:
   
   • An increase in positive reviews and improved star ratings.
   
   

Fixing Problems

Common Problems and Their Fixes:

• Wrong Business Info:
  
  • Fix: Use tools like Moz Local or Yext to identify and update incorrect information.
• Few Reviews:
  
  • Fix: Send review requests via email or text and incentivize reviews with discounts or deals.
• Big-Name Competition:
  
  • Fix: Focus on hyper-local keywords and partner with community organizations to stand out.
• Website Issues:
  
  • Fix: Audit the website using tools like Screaming Frog or SEMrush to identify and resolve slow pages or broken links.
  
  

What Makes Success

Things That Work:

• Comprehensive Google Business Page Optimization:
  
  • Include all necessary information and keep it updated.
• Localized Content:
  
  • Create unique, local content tailored to nearby audiences.
• NAP Consistency:
  
  • Ensure the name, address, and phone number are consistent across all platforms.
• Review Management:
  
  • Regularly collect and respond to reviews to build customer trust.
• Community Involvement:
  
  • Join local organizations, support events, and engage with the community.
• Regular Performance Tracking:
  
  • Continuously monitor metrics and make adjustments as needed.
  
  

Real Success: Multi-Location Business

• Created unique pages for each location, featuring menus, hours, and photos.
• Ran targeted local ads for terms like "best [food type] restaurant in [city]."
• Encouraged satisfied customers to leave Google reviews.

• 50% increase in bookings from local search.
• Improved rankings for "best [food type] nearby" across all locations.

Final Points

Remember:

• Regularly track your metrics.
• Address issues promptly.
• Focus on community engagement.
• Maintain accurate business information.
• Prioritize collecting positive reviews.
• Tailor content to local audiences.