Local SEO Success Metrics
Watching how your local SEO work performs helps make it better and shows what works. This guide shows which numbers matter, how to track them, how to report them, and how to study the results for better local rankings. If you need a dedicated Local SEO audit checklist, Alex Groberman Labs has you covered as well.
Getting more local customers starts with knowing what brings them to your business. Consider this a local SEO success guide of sorts.
Picking What to Track
Track these numbers to see how well your local SEO work does:
Google Business Numbers:
- Views: How often your page shows in local SEO and maps
- Actions: Phone calls, direction asks, and website clicks
- Searches: How people find you (direct name search or other ways)
Local Web Visits:
- Count visits from nearby searches (like "coffee shop nearby")
- Track mobile vs. computer visits
- Watch time spent on site
- Note which pages bring most visits
- Check return visitor numbers
Search Rankings:
- Watch keyword search rankings for local terms (like "Los Angeles plumber")
- Track weekly ranking changes
- Compare different areas
- Note seasonal changes
- Watch competitor rankings
Sales Numbers:
- Track calls, forms filled, and store visits from local SEO
- Count conversion rates
- Watch cost per lead
- Note best performing pages
- Track return customer rates
Business Listing Check:
- Make sure your name, address, and phone stay the same everywhere
- Check all online lists
- Watch for wrong info
- Fix errors quickly
- Track fixing time
Online Reviews:
- Watch review numbers, scores, and how fast they come in
- Track review response time
- Note common feedback
- Watch rating trends
- Compare location scores
Setting Up Tracking
Good tracking shows real results. This is true for both single location and multi-location businesses. The right setup helps you make smart changes. Regular checks keep data accurate.
Tools to Track Local SEO:
Google Business Tools:
- See who views your page and what they do
- Track post performance
- Watch photo views
- Note popular times
- Check competitor insights
Google Analytics:
- Watch local SEO visits
- Set goals for calls and forms
- Add tracking codes to links
- Make custom reports
- Track user paths
Google Search Console:
- Check how you rank for local terms
- See which pages work best
- Track mobile results
- Watch click rates
- Note search patterns
Call Tracking Tools:
- Tools like CallRail and WhatConverts
- Record call sources
- Track call length
- Note busy times
- Check conversion rates
Business Listing Tools:
- Tools like BrightLocal and Yext
- Check listing accuracy
- Find missing listings
- Track fixing time
- Watch rating changes
Review Tools:
- Tools like BirdEye and Podium
- Watch all review sites
- Track response times
- Note common themes
- Check competitor reviews
Studying Results
Regular checks help find what works and what needs fixing. Deep study shows real patterns.
How to Study Results:
Compare Numbers:
- Look at growth from start and vs. competitors
- Check year-over-year changes
- Watch seasonal patterns
- Track market share
- Note industry trends
Sort Data:
- Check numbers by location or type
- Compare different areas
- Watch time patterns
- Track device types
- Note user behavior
Match Changes to Actions:
- See how updates affect results
- Track campaign results
- Watch post performance
- Note content impact
- Check promotion results
Find Patterns:
- Look for busy seasons or popular searches
- Track weather effects
- Watch event impact
- Note news effects
- Check holiday patterns
Fix Problems:
- Check drops in results against listing info
- Watch technical issues
- Track fixing time
- Note common problems
- Keep solution records
Pick What's Next:
- Work on things that bring big changes
- Test new ideas
- Track test results
- Scale what works
- Stop what doesn't
Final Points
Checking local SEO results helps make your work better and show its worth. Pick good numbers to track, set up right, make clear reports, and study what happens to keep growing.
Start with basic tracking and build up as you learn what matters most. Keep checking and fixing to stay ahead in local SEO. Remember that good tracking leads to better decisions and stronger results.
Regular checks, clear reports, and smart fixes help build strong local SEO results that last. Keep learning, testing, and improving to stay competitive in your local market.
