What Is Google My Business? A Complete Guide
Google Business Profile helps companies appear prominently on Google Search and Google Maps. This free tool allows local businesses to improve visibility, interact with customers, and increase visits or sales. Every Local SEO business offering at Alex Groberman Labs includes free setup and maintenance of a Google Business Profile.
What You’ll Learn:
- What a Google Business Profile is
- Why it improves local SEO visibility
- How to set it up correctly
- The benefits of using it
- Common mistakes to avoid
What Is a Google Business Profile?
Google Business Profile is a free tool that allows businesses to:- Appear in local search results and Google Maps
- Manage customer reviews and questions
- Display business hours, services, and contact information
- Share news, promotions, and events
- Track how customers find and interact with their listing
Why It Matters for Local Search
To appear in Google’s Local Pack (top three local search results), businesses need an optimized Business Profile.Main Benefits:
1. Improves Local Visibility
- When users search for “coffee shop nearby” or “plumber in [city],” Google Business Profiles appear first.
- A complete and optimized profile increases your chances of showing up in these top positions.
2. Builds Trust Through Reviews
- Businesses with high star ratings attract more customers.
- Responding to reviews shows engagement and builds credibility.
3. Displays Key Business Information Instantly
- Customers see your address, phone number, website, and hours immediately.
4. Increases Clicks and Calls
- Google provides buttons for:
5. Boosts Google Maps Rankings
- A complete, active, and updated profile ranks higher in Google Maps search results.
6. Enables Direct Updates and Promotions
- Businesses can post about:
Google Business Profile vs. Regular Search
- Business Profile focuses on local search visibility and Google Maps rankings.
- Regular Search focuses on website SEO and wider organic search rankings.
How to Set Up Your Google Business Profile
Step 1: Claim Your Business
- Visit Google Business Profile
- Click Manage Now
- Sign in with your Google account
- Search for your business or add a new listing
Step 2: Enter Business Information
- Business Name (Use the official name, no extra words)
- Category (Choose the most specific and relevant option)
- Address (Or mark as "service area" if mobile)
- Phone Number and Website (Keep it updated)
- Operating Hours (Ensure accuracy and updates for holidays)
Step 3: Verify Your Business
Google requires verification before your listing becomes active.Verification Methods:
- Mail (Google sends a verification code to your business address)
- Phone or Email (If eligible, you receive a verification link)
- Instant Verification (If your website is connected to Google Search Console)
Step 4: Optimize Your Profile
- Add high-quality photos (interior, exterior, team, products)
- Write a clear business description (include services and specialties)
- Turn on customer messaging (allow direct communication)
Key Features of Google Business Profile
1. Reviews Management
- Encourage happy customers to leave reviews.
- Respond to all feedback (positive and negative).
- Well-managed reviews improve search rankings.
2. Posting Updates
- Use Google Posts to share updates directly in search results.
- Ideal for:
3. Performance Insights
- Google provides search analytics showing:
4. Direct Messaging
- Customers can message you directly from your profile.
- Set quick response messages to improve engagement.
5. Consistency Across Local Listings
- Ensure business details match across directories like Yelp, Facebook, and TripAdvisor.
- Add Google’s special verification code to your website for extra authority.
What Not to Do with Google Business Profile
Wrong Business Information
- Keep your hours, phone number, and location updated to prevent confusion.
Ignoring Customer Reviews
- Respond to all reviews to build trust and engagement.
Keyword Stuffing in Business Name
- Use only your real business name. Adding extra keywords can get your profile suspended.
Not Posting Regular Updates
- Post news, sales, and promotions at least once a month to stay relevant.
Incomplete Profile
- Fill out every section (photos, descriptions, categories) for better rankings.
Final Points
A Google Business Profile is a powerful tool for local businesses to improve search visibility, engage customers, and drive more sales. A well-optimized profile helps you rank higher in local search results and Google Maps.Next Steps to Improve Your Business Profile:
- Claim and verify your Google Business Profile
- Ensure all business information is accurate
- Upload high-quality images
- Encourage and respond to customer reviews
- Use Google Posts to share updates and promotions
- Track insights and adjust your strategy