Expert Guide: Social Media Account Management for Businesses
Social media management builds brand awareness and connects with audiences. This guide shows how to plan content, work with different platforms, connect with followers, and track results.
Platform-Specific Strategies
Each social network needs its own approach, which is why Alex Groberman Labs has such a specific Social Media Account Consulting Service.
Facebook
Audience: Users aged 25-44
Content Types:
Share behind-scenes content
Film staff stories
Post office culture
Show product creation
Record client meetings
Share team events
Business Page Setup:
Fill all profile sections
Add business hours
List all services
Write clear descriptions
Upload cover photos
Set response buttons
Group Management:
Create topic groups
Write posting rules
Add weekly themes
Monitor discussions
Remove spam posts
Pick good moderators
Ad Campaigns:
Set clear targets
Choose audiences
Pick ad placements
Test different copies
Track conversion costs
Study ad results
Instagram
Audience: Visual users, aged 18-34
Feed Posts:
Plan photo themes
Use brand colors
Write strong captions
Add location tags
Research hashtags
Keep style matched
Story Content:
Share daily updates
Add polls
Ask questions
Show quick tips
Share user posts
Create highlights
Reels Strategy:
Study trending sounds
Plan weekly posts
Keep videos short
Add clear captions
Use text overlay
Follow trends
Shopping Setup:
Tag products
Set up shop tab
Add product details
Price items clearly
Show size options
Add shipping info
LinkedIn
Audience: Business professionals
Article Types:
Write industry news
Share market trends
Post company updates
Create how-to guides
Share success stories
Write case studies
Profile Setup:
Complete all sections
Add company logo
Write clear summary
List all services
Add team photos
Share company news
Content Mix:
Post job openings
Share work culture
Write expert tips
Create tutorials
Post team wins
Share client feedback
Growth Tactics:
Join industry groups
Comment on posts
Share updates daily
Connect with leads
Follow key accounts
Track engagement
Twitter (X)
Audience: News readers, aged 25-49
Tweet Types:
Share breaking news
Post quick updates
Reply to mentions
Join discussions
Share blog links
Add thread posts
Customer Service:
Reply within hours
Solve problems fast
Track all issues
Follow up later
Thank customers
Document fixes
Trend Tracking:
Watch daily trends
Join conversations
Create timely posts
Track keywords
Monitor competitors
Note peak times
Campaign Planning:
Set tweet schedules
Plan thread topics
Create hashtags
Test post times
Track click rates
Study analytics
TikTok
Audience: Young users, aged 16-30
Video Types:
Create product demos
Show how-to guides
Share quick tips
Make fun content
Film staff videos
Show behind scenes
Trend Work:
Watch daily trends
Pick matching songs
Plan challenge posts
Create responses
Track hashtags
Study top posts
Creator Work:
Find good creators
Check past work
Set clear goals
Track results
Share analytics
Build relationships
Content Calendar Planning
Good calendars keep posts regular and match business goals.
Weekly Tasks:
Check trending topics
Plan next week's posts
Write all captions
Pick post times
Create graphics
Schedule content
Monthly Work:
Review past results
Plan next themes
Create shot lists
Write article drafts
Plan video shoots
Schedule photos
Quarterly Planning:
Set new goals
Review strategies
Plan campaigns
Check results
Update tactics
Create reports
Engagement Methods
Good engagement builds trust and loyalty.
Daily Tasks:
Reply to comments
Answer messages
Share user content
Join discussions
Thank customers
Monitor mentions
Weekly Work:
Run polls
Create contests
Start discussions
Share user photos
Write thank yous
Track responses
Monthly Checks:
Review response times
Check sentiment
Study patterns
Update answers
Train team
Fix problems
Tracking Numbers
Watch how posts work to improve plans.
Daily Metrics:
Track new followers
Count comments
Note shares
Watch clicks
Check mentions
Monitor sales
Weekly Stats:
Study best times
Check growth rate
Track leads
Note patterns
Review costs
Calculate ROI
Monthly Analysis:
Compare platforms
Track trends
Study costs
Check goals
Plan changes
Write reports
Tools to Use:
Social Schedulers:
Hootsuite
Buffer
Sprout Social
Later
SocialPilot
MeetEdgar
Analytics Tools:
Google Analytics
Facebook Insights
Twitter Analytics
Instagram Insights
LinkedIn Analytics
TikTok Analytics
Monitoring Tools:
Brand24
Mention
Brandwatch
Keyhole
Talkwalker
Social Mention
Conclusion
Good social media needs smart planning, regular posting, and active connection with followers. Use numbers to improve your work and build lasting audience relationships. Start with these steps and watch your social media bring real business results.
