SEO Client Communication Framework
Good communication helps search agencies work better with their clients. When you talk well with clients, they trust you more and understand what you're doing.
A clear plan for communication builds strong work relationships and brings better results. It is a core component of any Alex Groberman Labs Monthly Plan.
This guide shows how to make reports, run meetings, share updates, and set clear plans for better work with search clients.
Making Reports
SEO client reporting shows clients how their search work does. Clear reports help clients understand their investment and see real progress.
What Goes in a Search Report:
Quick Summary:
- Show the main numbers, wins, and work needed
- Example: "Web visits from search grew 25%, with 10 main search terms ranking higher"
- List key changes in rankings and traffic
- Point out specific wins from the last month
Traffic and Reading Numbers:
- Show search visits, how long people stay, and how many pages they read
- Track changes from month to month
- Compare numbers to past years
- Show which pages bring the most readers
Search Term Rankings:
- Compare current rankings to last month
- Show movement for main search terms
- Track local search rankings
- Note new ranking chances
Link Numbers:
- Show new links, site strength growth, and where links come from
- List high-value links gained
- Check link quality scores
- Watch for bad links to remove
Content Results:
- Check how blog posts, main pages, and other writing works
- Track which topics bring readers
- Show how long people read
- Note which pages need updates
Technical Fixes:
- List fixes like faster pages, search listing updates, or code changes
- Show speed improvements
- Note mobile reading scores
- Track search engine reading
Tools for Reports:
- Google Data Studio: Make custom live charts
- SEO Stuff: Make keyword search term and backlink reports
- Supermetrics: Put all tool numbers in one place
- Excel or Google Sheets for custom tracking
Running Meetings
Regular talks are an important part of the SEO workflow process and keep clients informed and fix problems early. Good meetings build trust and keep work moving forward.
When to Meet:
First Meeting:
- Talk about what clients want, when they want it, and how to know it works
- Set clear goals for three, six, and twelve months
- Pick ways to measure success
- Make a clear work timeline
Monthly Talks:
- Share what's done, how it worked, and what's next
- Show ranking changes and traffic growth
- Note technical fixes completed
- Plan content for next month
- Check link building progress
Three-Month Reviews:
- Check all work and change plans if needed
- Look at big picture progress
- Update yearly goals if needed
- Find new ways to grow
- Compare results to other sites
Quick Talks (When Needed):
- Fix big problems or share big news
- Handle search engine changes
- Work through technical problems
- Share major wins right away
Sharing Updates
Regular updates show clients what you're doing and keep them involved. Good updates prevent surprises and show steady progress.
How to Share Updates:
Weekly Emails:
- Tell what's done, what's happening, and what's next
- List completed work items
- Share upcoming tasks
- Note any blocks or needs
Big Win Updates:
- Tell clients when you hit goals
- Share better rankings
- Note traffic increases
- Show more sales or leads
Share Good News:
- Tell clients about better rankings or more sales
- Point out growth trends
- Share reader feedback
- Note industry changes
Answer Questions Early:
- Tell clients why things change
- Explain seasonal shifts
- Note market changes
- Watch for ranking drops
Write Clearly:
- Skip search words
- Explain things simply
- Use real examples
- Keep updates short
Final Points
Good client communication needs clear reports, regular meetings, steady updates, and real plans. Use these tips to work better with clients, build trust, and do better work together. Strong communication helps both sides understand goals and work toward them.
Each business needs its own communication plan based on size, goals, and work style. Adjust these ideas to fit each client's needs while keeping the main points of clear, regular talks. Check your communication often and ask clients what works best for them.
Start by checking how you talk with clients now and use these ideas to do it better. Clear, open talks help keep clients and reach shared goals. Remember that good communication takes work but brings better results for everyone.
