Local SEO for Multi-Location Businesses
Running SEO for many business sites needs clear methods to boost local search results and bring customers to each spot.
This guide shows how to build location pages, manage business listings, handle reviews, and track results across all your sites. It is a core part of every Local Business SEO offering at Alex Groberman Labs.
Location Page Work
Each site needs its own page that ranks well in local search and converts visitors.
Page Elements:
Basic Info Setup:
- Match business name exactly
- List complete street address
- Show local phone number
- Display current open hours
- Note all holiday schedules
- List parking options
- Share access details
- Show payment types
- Define service areas
- List staff details
- Add store photos
- Include inside views
- Show product images
- Share team pictures
- Add map location
- Note public transport
- List nearby landmarks
- Share delivery zones
- Add safety info
- Show amenities
Local Content Creation:
- Write unique location text
- Mention nearby landmarks
- List served neighborhoods
- Show community ties
- Add local news updates
- Share area facts
- Tell location history
- Include team stories
- Share local achievements
- Track seasonal changes
- Update event calendars
- Keep content fresh
- Stay locally relevant
- Build community trust
- Show local value
- Add area guides
- Share local tips
- Note special offers
- Add local FAQs
- Include area news
Technical Setup:
{ "@type": "LocalBusiness", "name": "Store Name", "address": { "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "State", "postalCode": "12345", "addressCountry": "US" }, "geo": { "latitude": "40.7128", "longitude": "-74.0060" }, "telephone": "(555) 555-5555", "openingHours": ["Mo-Fr 09:00-17:00", "Sa 10:00-15:00"], "priceRange": "$$", "paymentAccepted": ["cash", "credit card"], "areaServed": "Greater Metropolitan Area"}Business Listing Management
Strong listings help search rankings and build customer trust. They are crucial to Local SEO.
Listing Work:
Citation Audit:
- Find all business mentions
- Check name consistency
- Verify address details
- Confirm phone numbers
- Check website links
- Monitor hours listed
- Track category tags
- Note description text
- Check photo quality
- Review attributes
- Monitor rankings
- Track changes made
- Fix found errors
- Remove duplicates
- Add missing info
- Update old data
- Check weekly status
- Verify accuracy
- Build citations
- Monitor results
Directory Management:
- List on Google Business
- Add to Bing Places
- Join Yelp listings
- Use Apple Maps
- Add to Facebook
- Join local guides
- Find industry sites
- Check chambers
- Add business groups
- Monitor listings
- Update regularly
- Check accuracy
- Fix problems
- Track changes
- Keep current
- Watch rankings
- Note patterns
- Make updates
- Stay accurate
- Build presence
Review Strategy
Reviews drive local rankings and customer decisions. Local SEO reputation management is key to any sort of real, meaningful success in this space.
Review Management:
Getting Reviews:
- Ask after purchases
- Send quick links
- Create email templates
- Use SMS requests
- Make cards with QR
- Track responses
- Note patterns
- Share good ones
- Fix problems fast
- Keep records clean
- Stay very active
- Build more trust
- Thank reviewers
- Fix issues quick
- Keep growing strong
- Monitor daily
- Respond quickly
- Share feedback
- Track trends
- Scale success
Response Strategy:
- Reply within hours
- Thank all reviewers
- Address problems
- Show real care
- Keep tone positive
- Track all changes
- Note key patterns
- Make fast fixes
- Stay professional
- Build relationships
- Keep learning more
- Share good news
- Stay consistent
- Show real value
- Keep improving
- Monitor tone
- Check responses
- Update methods
- Track success
- Build loyalty
Performance Analytics
Track how your work helps each location grow.
Measurement Systems:
Key Metrics:
- Track page visits
- Monitor map views
- Count phone calls
- Watch form fills
- Check direction asks
- Note foot traffic
- Study patterns
- Track growth rates
- Fix problems fast
- Share good news
- Keep records clear
- Build reports well
- Track all changes
- Show real value
- Keep improving
- Monitor trends
- Check rankings
- Study patterns
- Make updates
- Scale success
Remember:
- Check sites daily
- Fix problems fast
- Update info quick
- Track all changes
- Study patterns well
- Make quick fixes
- Share good wins
- Keep good records
- Stay very current
- Build more trust
- Show clear value
- Keep on growing
- Stay quite active
- Make smart plans
- Keep learning more
Success in local SEO needs steady work and clear tracking.
Start with strong pages, build good listings, handle reviews well, and track what brings results carefully.
