Technical SEO Audit Checklist for E-commerce
Online stores need special SEO work for their product pages, site speed, and user experience.
A full technical check helps sites rank better and sell more.
This guide shows key steps for building strong technical foundations that increase traffic and sales.
Code Setup Guide
Good code helps search engines read your store and show better results in searches. Strong e-commerce SEO is a key pillar of any Alex Groberman Labs Monthly Plan.
Store Code Types:
Product Schema:
{ "@context": "https://schema.org", "@type": "Product", "name": "Running Shoes", "image": "https://example.com/shoes.jpg", "description": "Light shoes for runners", "sku": "12345", "brand": { "@type": "Brand", "name": "RunFast" }, "offers": { "@type": "Offer", "price": "59.99", "priceCurrency": "USD", "availability": "InStock", "seller": { "@type": "Organization", "name": "Sports Store" } }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.5", "reviewCount": "89" }}Required Code Elements:
- Product names and IDs (unique for each item)
- Full descriptions (minimum 200 words)
- Current prices with currency marks
- Real-time stock status checks
- Review scores with counts
- High-resolution image details
- Complete size specifications
- Exact color definitions
- Full shipping information
- Clear return policies
- Detailed material lists
- Specific care guidelines
- Related product links
- Exact category paths
- Full brand information
Platform Setup:
Shopify Implementation:
- Edit liquid template files
- Add JSON-LD code blocks
- Set collection structures
- Configure product variants
- Build navigation paths
- Create breadcrumb trails
- Set up filter systems
- Add search functions
- Enable review systems
- Configure cache rules
- Set up speed tests
- Monitor error logs
- Track page loads
- Check mobile views
- Study user paths
WooCommerce Steps:
- Modify PHP templates
- Set up taxonomies
- Configure attributes
- Build variations
- Structure categories
- Enable features
- Set caching rules
- Configure security
- Enable monitoring
- Track updates
- Check extensions
- Study conflicts
- Monitor speeds
- Test functions
- Track errors
Site Structure Implementation
Clear site structure helps users and search engines find products effectively.
Structure Elements:
URL Architecture:
- Keep paths under 3 levels
- Use clear product names
- Include main categories
- Add unique product IDs
- Check all redirects
- Monitor 404 errors
- Fix broken paths
- Track click patterns
- Study user flows
- Update site maps
- Check indexing
- Monitor crawls
- Fix canonicals
- Track changes
- Study metrics
Navigation Systems:
- Build clear menu paths
- Add smart search bars
- Create filter systems
- Show clear breadcrumbs
- Generate site maps
- Test mobile menus
- Check user paths
- Monitor clicks
- Track exits
- Study patterns
- Fix problems
- Test changes
- Update layouts
- Check speeds
- Monitor use
Product Page Elements
Product pages need specific components to rank and convert well.
Essential Components:
Content Requirements:
- Write unique descriptions (250+ words)
- List all features clearly
- Add technical details
- Include size guides
- List materials used
- Show care instructions
- Explain return rules
- List shipping options
- Show related items
- Add cross-sells
- Include videos
- Show reviews
- List specs
- Add FAQs
- Share tips
Visual Elements:
- Add high-res photos (minimum 6)
- Create 360-degree views
- Make product videos
- Design size charts
- Show color swatches
- Create usage demos
- Add lifestyle shots
- Include close-ups
- Show packaging
- List contents
- Add manuals
- Show scales
- Add context
- Test clarity
- Track views
Speed Optimization Methods
Fast pages convert better and rank higher in search results.
Speed Components:
Image Work:
- Compress all files
- Use modern formats
- Set exact sizes
- Add lazy loading
- Enable caching
- Use good CDNs
- Watch file sizes
- Check loading
- Track speeds
- Fix problems
- Test changes
- Monitor results
- Study patterns
- Make updates
- Keep records
Code Cleanup:
- Minimize CSS files
- Clean JavaScript
- Remove old code
- Fix render blocks
- Enable compression
- Set cache rules
- Check third-party
- Monitor changes
- Track loading
- Study patterns
- Fix issues
- Test updates
- Keep records
- Stay current
- Watch logs
Mobile Experience
Most customers shop on phones, requiring special attention to mobile setup.
Mobile Requirements:
Design Elements:
- Make buttons touch-size
- Set clear text sizes
- Add proper spacing
- Build quick menus
- Enable fast loading
- Create quick checkout
- Show clear images
- Add smart search
- Build good filters
- Enable sorting
- Test functions
- Check speeds
- Monitor use
- Track patterns
- Fix issues
Technical Needs:
- Build responsive pages
- Enable quick loads
- Add touch events
- Support gestures
- Make forms easy
- Handle errors
- Give feedback
- Speed checkout
- Track orders
- Monitor carts
- Test functions
- Fix problems
- Update systems
- Check changes
- Keep records
Success Measurements
Track all elements affecting rankings and sales.
Key Metrics:
Performance Tracking:
- Check page speeds
- Monitor load times
- Watch server stats
- Track mobile scores
- Check core vitals
- Study crawl data
- Watch index rates
- Count errors
- Track cache hits
- Monitor CDN use
- Study patterns
- Fix problems
- Make updates
- Keep records
- Share reports
User Statistics:
- Track visit times
- Count page views
- Monitor cart adds
- Watch purchases
- Check returns
- Track searches
- Study filter use
- Watch categories
- Monitor clicks
- Note exit points
- Study patterns
- Make changes
- Test updates
- Keep records
- Share results
Remember:
- Check stats daily
- Fix issues fast
- Test all changes
- Track progress
- Study patterns
- Make updates
- Monitor speeds
- Watch mobile use
- Track all sales
- Keep improving
- Share success
- Train teams
- Build systems
- Stay current
- Keep learning
Keep testing, measuring, and improving your store's performance step by step.
